The Process
FCG’s primary focus is to provide our clients with a definable and competitive advantage in the venture capital arena. As such, in determining whether or not to represent a particular company, the process we employ is not unlike the one our institutional investors utilize during their due diligence process. First, and foremost, we look at the credentials of the management team. As is the same with our investors, we view a management team’s experience in both the corporate and entrepreneurial arenas, to include a demonstrated ability to execute in an early stage company environment, to be a most crucial element in our decision making process. We follow this with an initial review of the company's technology, the potential market viability of that technology, possible competitive hurdles and barriers to market, and a basic review of the company's business model and value proposition. Likewise, we will conduct a review of corporate references and customer validation, as appropriate. If all appears in order at this point, we will present the company with a Letter of Engagement so that any potential issues regarding terms can be resolved. Assuming that all is in order at this point, FCG will then initiate a very in-depth due diligence process that includes a detailed evaluation of the idea, the technology, the total size of the market, the company’s anticipated market share, and a thorough evaluation of the company's value proposition, strategy, and the business model it will employ to achieve that share. This strategy and business model should be well thought out and formulated, and must include an in-depth competitive analysis, the company's plan for product development and distribution, an analysis of the dynamics of how it intends to penetrate its targeted markets, as well as a correlative financial review. At this point, assuming the results of our due diligence review are favorable, the transaction is submitted to our Transaction Selection Committee (TSC) for final disposition. Upon approval by the TSC, FCG will finalize the Letter of Engagement with the company and begin its preparation of the Transaction Summary for distribution to prospective investors that have been approved by the company. The time horizon covered by this entire process can vary, but usually does not exceed three to four weeks. In the event that a transaction presented to FCG for consideration is not selected by the TSC, FCG may still offer its services as a consultant to the company to help prepare it for presentation to the venture capital community.